I find the car salesman's reply quite humorous... and feel that his example of Wal-Mart is a good one. He needs to realize that when I go to buy something, I like to see price tags (or be able to take the product - and scan the barcode and get a price).
What I am not able to do - when I go car shopping, is to see a price tag on the vehicle. I remember one time I went onto a used car lot. I saw a car I liked, and was interested in buying. (I was looking for a good used car for my daughter). The salesdude came springing out of his a/c office, and asked if he could help. I asked "How much is this car?" (It didn't have anything on it that mentioned price. Keep in mind - this is a used car. WYSIWIG)
He goes, "Oh. Well, come on inside, and let's check your credit." (Or something similar.) No price. No 'let me go check'. nada.
My wife and I just walked. I figure that fella - he didn't have that many cars on the lot - knew the asking price. Not to mention that IF I bought it, I was going to go to my OWN Credit Union to get financing.
Another thing. It's almost a tradition that new cars are over-priced - from the gitgo. It's a ritual of "Well... will you take this much?" (trying to bargain the price lower.)
I don't like doing that. I like to see a sticker on the vehicle that documents the price. Period. To push this further... what would the car salesdude think if - when he went to Wal-Mart, he had to hunt down a person there - to ask them for a price on a drill motor - or other product? Then have to haggle with them over the cost... etc. ("Step into my office, to discuss this...") The way stores like Wal-Mart work is that they mark up the product a bit - and we all know it. We also know that there are OTHER stores with the same products - and they ALSO have their prices posted - and if their's are lower... they get the business - not Wal-Mart.
(Basically - I feel that the whole system of having car salesdudes is antiquated, anyway, and should be done away with.)
As for going to the closest dealers... well... I dunno 'bout where this fella is from, but here in the big city - we have enormous city taxes that get added to the final cost. Plus - the cost of the dealers' location gets added into that cost. I prefer - if possible - to use the small town dealerships - as their costs are lower - which get passed on to the end customer. Me.
If car salesmen were more forthright - and 'honest' and up front with the potential customers... perhaps I would feel better about going to dealerships and purchasing a car... but I don't.
Yes - salesmen have to make a living, too. I understand that. But I just don't think that they realize that most folks aren't really rich enuf to just hand them an extra $2k - $4k (or more) - just for the 'priveledge' of having someone help them purchase a vehicle that they have already done the research on, and made up their mind on.
Regards,
Jim TX - of the I don't feel sorry for the car salesdudes class