"
Keep your eyes on the prize
"
^ This WT slogan is quite telling don't you think?
It illustrates what the Watchtower's members motivation really is.
Yes, the Watchtower constantly promotes a kind of morality that is of the lowest level. It's always "If you want to survive..." "If you want Jehovah's blessings..." "If you want to continue speaking to your family and friends..." "If you want to enjoy paradise..." The Watchtower is all about reward and punishment and that is pretty much it.
- Level 1 (Pre-Conventional)
- 1. Obedience and punishment orientation
- (How can I avoid punishment?)
- 2. Self-interest orientation
- (What's in it for me?)
- 1. Obedience and punishment orientation
- Level 2 (Conventional)
- 3. Interpersonal accord and conformity
- (Social norms)
- (The good boy/good girl attitude)
- 4. Authority and social-order maintaining orientation
- (Law and order morality)
- 3. Interpersonal accord and conformity
- Level 3 (Post-Conventional)
- 5. Social contract orientation
- 6. Universal ethical principles
- (Principled conscience)
Pre-Conventional
The pre-conventional level of moral reasoning is especially common in children, although adults can also exhibit this level of reasoning. Reasoners at this level judge the morality of an action by its direct consequences. The pre-conventional level consists of the first and second stages of moral development, and is solely concerned with the self in an egocentric manner. A child with preconventional morality has not yet adopted or internalized society's conventions regarding what is right or wrong, but instead focuses largely on external consequences that certain actions may bring
http://en.wikipedia.org/wiki/Kohlberg%27s_stages_of_moral_development