If I was president, the assumption would be that I was placed in that position to perpetuate the religion. In other words - protect assets and keep the cash flow positive.
The strategy would be to move the religion to a more mainstream state while maintaining some the unique features of the religion. I would get rid of the blood doctrine and disfellowshipping while maintaining some unique forms of the preaching activity.
If done right the religion would appeal to those quarky individuals who will continue to add to the uniquiness (and wealth) to the group.