The Bible Teach book (currently the publication of choice for introducing indoctrinating people to the JW belief system) actually denies that the Organization™ is as important to JWs as it really is. Talk about 'bait and switch'!
THE MEANING OF YOUR BAPTISM
23 Jesus said that his disciples would be baptized “in the name of the Father and of the Son and of the holy spirit.” (Matthew 28:19) This means that a baptism candidate recognizes the authority of Jehovah God and of Jesus Christ. (Psalm 83:18; Matthew 28:18) He also recognizes the function and activity of God’s holy spirit, or active force.—Galatians 5:22, 23; 2 Peter 1:21.
24 However, baptism is not a mere bath. It is a symbol of something very important. Going beneath the water symbolizes that you have died to your former life course. Being raised up out of the water indicates that you are now alive to do the will of God. Remember, too, that you have made a dedication to Jehovah God himself, not to a work, a cause, other humans, or an organization. Your dedication and baptism are the beginning of a very close friendship with God—an intimate relationship with him. —Psalm 25:14.