OnTheWayOut - "They see the millions made by televangelists and how small their entire company of middle and lower managers can be."
All part of downsizing and streamlining the Org in its efforts to survive in the Information Age, whilst making it easier for the hard-core loyalists to stay and pruning out the fence-sitters by giving them incentive to leave.
Successful authentic mainstreaming requires internal pregressive reform, though, and if anything, they've hardlined the WTS's policies even more lately.
Which, I might add, also theoretically helps accomplish those goals.