I take the view that they are in serious trouble from all angles.
There is nothing going for the JW org except a core membership who will remain loyal, not for the sake of the religion but simply continue to believe Watchtower dogma for their own misguided emotional wellbeing.
The money is not arriving at HQ as it used to and the costs have risen so there is a shortfall which is probably increasing each year. Hence the cut backs, the selling off the family silver in the form of property stock and the pressing need to save for the imminent financial Armageddon of legal settlements and awards.
Add to this the culture of young people who are less inclined towards religion anywhere except in the poorest and least educated parts of the globe. Add also the availability of good, free and ready information on the internet which happily exposes JW lies, so few new members joining (unless they are very, very dim).
The response by the GB is to keep up the charade of divinely ordained success.
GB member Loesch at the annual meeting falsely paints a picture of growth and progress to the flock, buoying them up with news that there were a million attendees at the memorial in the Dem Rep of the Congo in central Africa, which is the only place where significant increase is taking place.
Well take a look at the state of the Congo; 69 million people suffering from a government where the elected leader has refused to leave office, where grotesque embezzlement is axiomatically assumed by politicians, where 5.4 millions of the inhabitants have recently died from what is called "Africa's World War" through bombings, burning, disease and starvation. When people are so denied a reasonable existence it is hardly surprising that the JW bluster of paradise sounds like a good thing.
If this is the calibre of JW "growth" then it is the end game for the Watchtower. It no longer has anything to offer the world at large, its promises have never come true, they have no basis for authority left and their money and patronage is deserting them.
I see as a paradigm the situation at the end of the life of the British Rover car company. It was failing financially and sold off cheaply to a consortium who promised to keep it going. All they could actually do (and probably knew it) was to suck the money out of before it collapsed completely.
Perhaps this is what the GB know they will have to do. . . Or are they in fact already doing it?