Just because love is not personal in nature that doesn't mean the real love cannot be found in a personal expression, it would just mean something deeper than that personal aspect is going on. In other words, even though love may not be the function of a person, (like "I, Bob Smith, am the lover - and I will give unto you love from within myself") love can function through and take the form of a phenomenon which we describe as personal. And there is nothing wrong with that, with all the affections and feelings that may be involved - but you don't have to be under the belief that it is personal in nature. Of course, if you identify with a particular feeling then you are actually limited in your experience, whereas it is rather common to have this experience of all feelings mixed into one.
And yes, we can say it is not any kind of feeling, even the all-in-one one, but if this love is all inclusive then you can't exclude any feelings either - it is just not only that. A strictly intellectual treatment is limited in scope just like a purely emotional consideration is. So I think it is more important to make our expression an act of love, which is quite different than an intellectual consideration or an expression of affection. Even if the message is interpreted as something personal in nature by someone who thinks that way, that doesn't change the fact of it being an action of love - it just means that reader is not totally conscious of the nature of that love. Frankly though I think love comes through alot of people who are not really conscious of it anyways, so it isn't just the receiving end. I can't actually limit it to one side either, sometimes it is both - like when certain people get together and they just click. The people involved may be more concerned with their common intererest, (including such strange things like being former Jehovah's Witnesses or something related to that ) but of course that commonality is really quite irrelevant as far as love itself is concerned. Even when it's barely concious, there is a response when love is actually there - that mental aspect doesn't really matter so much, love happens in spite of degrees of unconsciousness. But of course the conscious experience is kind of interesting, you might find it with a total stranger who isn't particularly attractive. And it isn't one sided, coming from there to here. It's just present, and there's a recognition. That's what they call bliss.