Unbalanced ?
You can help them, care about them, rebuke them, or whatever, but you can't truthfully say that they're ok and just a bit different.
I used to wonder what Christ meant when he said that the devil was a coward, I mean, first impression would be that he's one tough tough customer, real nasty dude - bit silly maybe, but coward, what about ?
He scared of God because he doesn't trust Him - talks to Him, even asks of Him, but he's in the dark believing a lie about Him - the lie being that God's really an asshole - that's the blasphemy, saying to yourself (or whoever else) that He's really an asshole - so then your never contrite, but at best only attrite - sorry for your loss, because you were actually trading.
There's a lot of underlying reasons that people 'speak against the Spirit', dubious intentions or past fears - and it's a chasm that people can't cross on their own. Likewise, knowing that He's not an asshole you can't just then go and believe that He is one. In the words of an American actor "once you've heard the truth everything else is just cheap whiskey". So people are either for Him or against Him.
What seems to be about the scariest part of the good news is perhaps the strongest medicine, and revealing. Paul was a blasphemer too, openly, telling people that God was an asshole, a seller of love. And it's the same with the WT society, they have been endeavoring to "nail Him down" because they don't trust His intentions toward people as being truly kind, they need proof of their own fate.
It's a difficult illness to cure, takes a lot of patience, and it rubs off. How many people do you trust after being in the org.?
Bang