Hello, Jeff!
As an outsider, looking in, I would have to say that educating people who are NOT involved with the WTS is a must. Many people assume they are just another branch of Christianity. Many others believe they are a cult, but don't really know the specifics as to why they are called a cult.
On my end, I am trying to put together a cult awareness program that doesn't mention specific group names, but that gives good questions to ask before joining ANY group. Maybe then they will see the red flags...
"You may be getting recruited into a mind control cult, if...." : Perhaps then, lonely people looking for a new church, etc... will see the warning signs BEFORE they become indoctrinated.
Mind control groups are very sly, but if we can educate people about their tactics, then maybe they will recognize the methods, and perhaps their questions will make them think about their own involvement along the way.
You have been there with and for me in my attempt to reach my friend. You see how frustrating it can be, yet knowing in advance not to expect too much too soon, and keeping the relationship pleasant first and foremost has kept the doors open. When you helped me to show her that she really didn't know much about the history of her OWN WTS religion, that made some big waves!
Then, in her attempt to educate me on WTS history, she got a bit of an education herself, didn't she? ;0)
That was the most effective conversation I ever had with her. And, as you know, she didn't know (nor did her guru's know) how to answer any of it! Her silence spoke volumes. The true beauty of it all, is that not only was she finding out about the cover-ups and mistakes, so were her JW leaders. You never know how many people will be released from mental bondage, if you can tactfully and kindly ask just one person the right questions.
Preparing others and arming them with the right questions (with the right attitude) at their doors, could make a huge impact. Most of those who are willing to find out more, are going to be those who know someone who is in the WTS. I think MANY people are in those shoes. They just need to learn how to ask effective questions, rather than attack the belief.