Whatever the true membership figure, J.W's are taught to think of themselves as being the True Religion as decided by Jehovah, and yet even at 9 or 10 Million, they are still just a small religion in relation to the Big Boys, why ?
Surely Truth should appeal to many more millions around the World ?
You have to engage in a peculiar line of reasoning to dismiss the above.
It is my humble opinion that all organised religion is moribund, as Education improves in tandem with Internet Access, people no longer feel the need to have membership in a Church of any kind.
The J.W Org. is always re-inventing itself in an effort to stem the flow of those who no longer wish to be active members, but so far their attempts have not had any notable success.
They are now withering away as did the various groups SBF mentioned above, attend any K.H in the Educated World and observe the overall demographic of attenders and you will see what is happening.