Hi, Happy. I have to disagree with you about the "end" not being important. The first thing that grabbed me when I had my first jw encounter was living forever on paradise earth. It was pounded into me that I was running a race to receive that very reward. The words, 'Millions now living will never die!', rang in my brain as a motivation.
As the years went on, I believed as you seem to. I believed that the reward wasn't that important, and that I would be as whole-souled to Jehovah as I could possibly be, regardless of the outcome. That very thought has brought me where I am today. Without the carrot, I grew tired and very unhappy with the jw way of living.
So, my guess is, if you don't think of the end as the ultimate important motivator in being a jw, you are in danger waters. Because they have come up with wrong dates over and over, they have proved to be false prophets.
Love,
Wind