Everything that appears in the Watchtower is for the Watchtower's own benefit.
One of the major flaws of this new doctrine has already been pointed out by another poster, but it bears repeating. How could the generation that Jesus spoke about in Matthew 24 refer to the anointed if there were no anointed around until the Pentecost of 33 A.D., well after Jesus' death? If Jesus said "this generation" when speaking directly to the four apostles on the Mount of Olives, how could he possibly mean "the anointed" if those four apostles weren't anointed yet? I'll wait to read the Feb. 15 Watchtower to see if the society even bothers to address that.