This is another attempt by the WTS to avoid blame on several levels: legal, psychological, financial, spiritual, and others. I'm sure they now feel they can't be sued or held accountable for anything that happens to a person who is gone. They used to announce the actual "sin" when a person was DF'd. Now if someone commits suicide they think they can blame the person. "He quit our cult because we're idiots and he didn't want to throw his life away by remaining a JW." All along, they have always said that whatever happens to a person who is DF'd or DA's himself, it was HIS fault, even if he became an addict, killed someone, or committed suicide. This is just one more step in their heartless march to avoid legal problems.
However, I don't think it will work out for them in the end. People will ask, "It is understood by whom?". The elders? The rank and file with their IQ's averaging 150? In many cases, I'm sure that even the person who is "no longer one of JW's" will not understand what he did wrong and why he's now being thrown out.
It doesn't matter what terms they use or how they announce it. The brain-dead rank and file still know enough to get the hint that they are now to treat that person as human garbage. The WTS thinks it is very clever but those with a shred of decency will see through this. And the media or those writing about the effects of having ever belonged to this sick cult won't be fooled. Most authors and columnists who observe trends in religion and write about them will understand what is happening.
It also might blow up in their faces in another way. As more JW's see that they don't have to agonize over a decision to fade, write a letter DA'ing themselves, to suddenly quit going to the meetings, etc., those who want out can just stay away. The congregation will soon know about it. It really is a wonderful thing that JW's are so innocent and pure. Gossip is a serious sin to many believers, yet this is the way that the entire circuit will eventually learn who has been naughty and who has been nice. I still don't know if I was ever DF'd or not and I don't care. The effect is the same. You still lose your family and friends. Yes, the WTS must be the only religion approved by God. "If you have love among yourselves......". I really miss all of that "love".